The online marketing metrics wheel below should help you in selecting the right metrics for your online marketing campaign (including social media, for which over 100 metrics are featured) and make it easy to track you efforts back to your core business objectives thereby clearly demonstrating ROI.
The metrics wheel aims to allow you to simply join the dots from your business objectives to your marketing metrics giving you a clear base from which to develop your business case narrative.
I hope you find it helpful, any suggestions as to how it could be improved are welcome.
- Infographic: ROI On Internet Marketing Services by Vertical Measures (socialwayne.com)
- Measuring Beyond The Lead (customerthink.com)
- 3 Marketing Metrics Your Boss NEEDS To See (hubspot.com)